People Associate Negative Words with Facebook
Facebook is a popular social networking site where users create online profiles and interact with other Facebook members. While it is quite popular with some people, many others see the service as a waste of time.
Corey Lorinsky of Silicon Valley Insider reports on a brand research study tracking words associated with various companies. According to the article, Facebook did not fare well in the study:
The experiment, via a site called brandtags.net, is anything but scientific. But it is simple: The site shows a brand’s logo and simply asks you to type the first word that pops into your head.
Here are the top 25 words or phrases on Brand Tags currently associated with Facebook (descriptive words are bolded):
friends, social, college, annoying, people, facebook, fun, boring, kids, lame, community, social networking, myspace, waste of time, addictive, social network, network, networking, stupid, young, useless, crap, internet, stalker, s***
Compare that list with Amazon’s:
books, book, everything, shopping, convenient, easy, buy, cheap, awesome, fast, online, smile, great, shop, amazon, useful, internet, good, online shopping, shipping, amazing, store, reliable, cool, huge
The results are very interesting and seem to support an earlier Low-Tech Times editorial piece entitled Facebook Accounts Are Completely Unnecessary.