Why We Cancelled Netflix
Sunday, September 21st, 2008Netflix.com launched with a really good idea. You can conveniently rent movies through the mail and never pay any late fees. Additionally, their catalog of DVDs is vastly superior to any brick-and-mortar store. Chris Anderson referenced Netflix to help make his point in The Long Tail: Why The Future of Business is Selling Less of More.
So why did we cancel our Netflix account?
At first we would watch the movies when they arrived and promptly send them back. Lately, we had been sometimes holding onto movies for several weeks because we lacked the time and/or desire to watch them. We weren’t getting our money’s worth because we were still getting charged between $5 and $6 a month. If Netflix had a pay-as-you-go plan, we would not have cancelled our account. For people that don’t watch very many movies, they should offer a plan that charges you on a per-movie basis.
Despite Chris Anderson’s Long Tail Theory, the Blockbuster Video in my neighborhood is still open for business. Going forward, we’ll be renting movies the old-fashioned way from Blockbuster with no monthly fee.